KaseMe over the years

From university project to responsible business

The history of a 9 years start-up

The school project

Montreal - Fall 2014

While finishing his degree at HEC Montreal, Gabriel Bolduc is an ambitious young man about to begin his final university assignment which consists of setting up a business project. By pure coincidence, a family friend offers to lend him his printing equipment. It took nothing more for him to base his project on the business opportunity of customized phone cases.

The great encounter

Quebec - Fall 2015

Fresh out of university, the paths of two old friends cross again one evening, by chance. At the time, Gabriel’s school project was nothing more than a hobby. For William Giroux, however, this was a great opportunity. The two friends still had no idea that this meeting was to mark the official launch of KaseMe.

The launch

Beauce - Winter 2016

After weeks of discussions and several market tests, the two co-founders finally decided to join forces and build the company of their dreams. Their strategy? Challenge the status quo of an industry that lacked ambition and vision, both in terms of design and product customization. It’s in the basement of a deeply secluded northern country-side basement that the project comes to fruition with a local production using only top quality materials. The business is officially launched.

Dragon’s Den

Montreal -Summer 2018

Following the company’s progress between 2016 and 2018, Gabriel and William were looking to increase their growth and make their product known to a wider audience. They decided to sign up to appear on the popular entrepreneurial TV show “Dragon’s Den” where they were given the chance to pitch their business and convince the dragons to invest. Over a million people viewed the episode, leading to a massive increase in sales and awareness.

The growth

Canada - 2020

The initial idea was now a reality: this was no longera simple school project. A movement was taking shape with over 300,000 clients, not only in Quebec, but across Canada as well. A young team of a dozen passionate employees was set-up to develop new initiatives ensuring the future of KaseMe. Incredible projects piled up and the vision grew with confidence.With everyone on board ready to reach new heights, a decision was made that any future growth would occur with a positive social and environmental impact in mind.

Today

North America - 2023

Over 8 years later, KaseMe now has a team of 34 employees, 2 physical stores, more than 250 points of sales across Canada, and over 750,000 customers across North America thanks to the online sales. Furthermore, with its coveted B Corp certification which highlights its strong social and environmental impact, the team can confidently rely on its solidly anchored foundations to build the future of KaseMe.

The future of KaseMe

Where our dreams lead us - 2023-2024

Our story is being written alongside you. Together, we continue to encourage people to dare, to express themselves without holding back, and to celebrate every part of their individuality while having a positive impact in the world. If we’re known today as THE favourite mobile fashion accessory brand, it’s without a doubt because we actively take part in creating a world where self-expression is the norm rather than the exception.

Join us on this journey of celebrating uniqueness and spreading good vibes. Together, let's create happiness, one personalized accessory at a time. Because at KaseMe, we don't just sell phone cases; we empower you to be you.

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