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The Viva Magenta Collection

VIVA MAGENTA COLLECTION

This year’s Color of The Year is powerful and empowering. It is an animated red that revels in pure joy, encouraging experimentation and self-expression without restraint, an electrifying, and a boundless shade that is manifesting as a stand-out statement.
It is a color that is audacious, full of wit and inclusive of all.
The Viva Magenta Collection

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